“Be Beautyful”

Recently, Randy Fugate, Director of Marketing for Western Beauty Institute called for a shoot to illustrate the brand new marketing campaign he had envisioned called “Be Beautyful.” Mr. Fugate chose one of our incredibly beautiful and talented students, Michaela Foley from our Panorama City Campus to model for the series of billboards and bus “King” posters to be produced in support of this campaign. The first in the series will be 50 bus “King” posters which will travel throughout the Los Angeles County region. The campaign will begin Monday February 4th and Mr. Fugate stated, “I expect this to be one of our most successful campaigns to date. We all want to get the word out about the fabulous school and training available to such a diverse population of students as we have here in Southern California.”

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