Monday, April 07, 2008

Locks of Love

Hairstyles are a big part of the social image and identity that children explore and develop. Because of disease or medical treatment, some children and teens must suffer the loss of a crucial part of their identity. Imagine being a teenager and going to school without your hair.

Locks of Love is a national organization which seeks to return that all-important sense of self identity by providing kids with custom hairpieces made from ponytails of women and men who generously donate a part of themselves to the cause. Students from Western Beauty Institute recently got together with the Locks of Love organization in the Antelope Valley for a special event to cut hair for donation. Twenty-two students from WBI were assisted and supervised by Instructors Ms. Daisy Enamorado and Ms. Bertha Rubio, and Placement Counselor Ms. Valeria Montenegro, hosted at the Lancaster Baptist Church on Saturday, April 5th.

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Monday, March 24, 2008

Our “Beautyful” Buses

“We want to get the word out about the fabulous school and training available to such a diverse population of students as we have here in Southern California,” said Western Beauty Institute Director of Marketing Randy Fugate recently. His “Be Beautyful” poster designs are now appearing on buses all over the San Fernando Valley and beyond.

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Tuesday, March 18, 2008

Randy Fugate and WBI Win ADDY Award

The prestigious American Advertising Federation Addy award was presented to Randy Fugate and Western Beauty Institute on Sunday night, March 16th. Randy Fugate, Director of Marketing for Western Beauty Institute, his wife Birte and Western Beauty Institute CEO Christina Diaz were at the Los Angeles Ad Pros awards dinner celebration held at the Odyssey restaurant in the San Fernando Valley area of Los Angeles.

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Friday, March 07, 2008

WBI.edu Goes Mobile

Cosmetology is on the move! Western Beauty Institute students have known that for a while, but now there’s a Beauty School in your phone! Western Beauty Institute now has it’s own mobile website, accessible from cell phones and other mobile devices at m.wbi.edu. The mobile site was designed to be easy to use and compatible with many different devices, and programmed to give quick, basic information about the school and its campuses in Panorama City and Lancaster.

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Thursday, March 06, 2008

LA Times Cuts It Short

In an article featured in the “Image” section of the Los Angeles Times on Sunday, March 2nd, Hollywood’s glamour girls are going “for short, kicky ’dos.” The paper and its partner website feature photos of Rihanna, Renée Zellweger, Selma Blair, Katie Holmes, Victoria Beckham and Charlize Theron all taking short cuts to the street.

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Thursday, February 28, 2008

WBI Team Wins Spectrum Beauty Expo!

A talented team of students from Western Beauty Institute’s San Fernando / Panorama City campus took First Place in the recent Spectrum International Beauty Expo 2008 Celebrity Look-alike Competition, held Monday, February 25th at the LAX Marriott Hotel.

Ms. Lana Cantrell, WBI Senior Instructor, coached the “Day Team,” who made model Nick Rose look exactly like popular superstar Enrique Iglesias. The team included Jaira Rodriguez, Hair; Ruby Ramirez, Makeup; and Allison McCune, Nails.

Coaching the “Night Team” was WBI Senior Instructor Mr. Salvador Mendoza, who made up model Aankha Neal to look like American Idol singer sensation Jennifer Hudson. Comprising the team were Azaziah Hubert, Hair; Devorah Medina, Makeup; and Kalista Lee, Nails.

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“Show Your Love” Makeup Event

Recently, students in the San Fernando Valley Campus of Western Beauty Institute were challenged to come up with their best “Evening” and “Fantasy” makeup production for Valentines Day. Students chose to do either evening makeup or fantasy makeup or both. The event took place on Valentines Day in the Senior Room of the Panorama City campus.

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Wednesday, February 27, 2008

WBI Marketing Director Recognized

Recently, our very own Randy Fugate, Director of Marketing, was recognized and acknowledged by Brooks Institute Alumni Association. Brooks Institute is a world-renowned school of photography, cinematography and art.

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Thursday, February 21, 2008

Valentine Cards Make The Cut

Students from Western Beauty Institute’s Antelope Valley campus once again showed their creativity by creating Valentine cards for a contest held on February 14th at the Lancaster school. Winners were chosen from a number of impressive entries employing styled strands of hair and jewelry accents.

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Monday, February 11, 2008

AV Veterans Stand Down

Specifically designed to help veterans having difficulties live as self-sufficiently and independently as possible was the goal of the Antelope Valley Veterans “Stand Down” event held at Grace Chapel in Lancaster on February 2nd. Student volunteers from Western Beauty Institute gave haircuts to the vets.

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Palmdale High School Fashion Show

Western Beauty Institute students and staff lent their skills to help Palmdale High School students look their best for a fashion show event on Thursday, January 31st. This was the second time WBI was involved with the event, which featured male and female high school students cruising the runway on an outdoor stage.

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Monday, February 04, 2008

“Be Beautyful”

WBI bus poster
Recently, Randy Fugate, Director of Marketing for Western Beauty Institute called for a shoot to illustrate the brand new marketing campaign he had envisioned called “Be Beautyful.” Mr. Fugate chose one of our incredibly beautiful and talented students, Michaela Foley from our Panorama City Campus to model for the series of billboards and bus “King” posters to be produced in support of this campaign. The first in the series will be 50 bus “King” posters which will travel throughout the Los Angeles County region. The campaign will begin Monday February 4th and Mr. Fugate stated, “I expect this to be one of our most successful campaigns to date. We all want to get the word out about the fabulous school and training available to such a diverse population of students as we have here in Southern California.”

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Friday, February 01, 2008

La Opinión Shares WBI Nail Secrets

A recent feature article in La Opinión newspaper highlighted the manicuring tips of Western Beauty Institute Instructor Supervisor Flor Leaños. The article by La Opinión writer Patricia Prieto outlined the care, techniques and treatments Ms. Leaños teaches to make strong and beautiful nails.

A traditional manicure, the article states, begins with a light massage to the hands, and then proceeds to clean, shape and paint the nails. French nails can be accented with colors of pink, beige, lilac or white. But nails can also be embellished with artificial acrylic or plastic nail extensions and decorative paintings, stickers or precious stones.

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Thursday, January 31, 2008

Cosmetology Job Outlook: Looking Good!!!

Fifty-three percent of beauty salon owners had job openings in recent years, according to a report released by The National Accrediting Commission Of Cosmetology Arts and Sciences (NACCAS). Three-quarters of those surveyed said they had trouble finding applicants. “Salon owners have jobs waiting,” says the report, but they have been unable to find enough qualified professionals to fill the jobs available. 182,000 of those jobs were filled by newly-trained professionals entering the beauty industry, many from accredited cosmetology schools like Western Beauty Institute.

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Wednesday, January 30, 2008

WBI Gives Brides A Makeover

Prospective brides were given free makeovers at the recent “Wild and Wonderful Weddings” Bridal Show at the Antelope Valley Fairgrounds on Sunday, January 13th. Talented students from Western Beauty Institute’s nearby Lancaster campus performed the beauty makeovers, featuring the latest makeup and hairstyle techniques.

“Weddings have become incredibly complicated and potentially stressful,” said the show’s coordinator Tina Hanlon. “Having all the community’s wedding resources under one roof helps planners and participants alike to keep a couple’s special day special.”

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Friday, January 25, 2008

The Cost Cutters

According to a recent LA Times article, celebrities and socialites are happily paying $800-950 and up for a hairstyle or haircut these days, an encouragement to beauty school students that there is indeed great money potential to be made in their chosen field.

Even Presidential candidate John Edwards was seen shelling out $400 to keep his hair looking good. “Could I just mess your hair up a little bit?,” David Letterman asked the Senator on a recent stint on “The Late Show.”

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Wednesday, January 23, 2008

$1,000 To The Best Beauty Writer

My “It” Things, an online magazine based in New York is having a contest this month, giving away $1,000 to the writer of the best beauty article.

Among the judges are Lina Hanson, celebrity makeup artist and beauty blogger, Diane Da Costa, celebrity stylist and author, and Lisa Hoffman, founder of Lisa Hoffman Skincare.

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Monday, January 21, 2008

Power Takes A Powder

For Western Beauty Institute, it’s important to point out those times when beauty professionals who excel at their craft are featured by the national press, as inspiration to our students like those shown above in a recent competition at our Panorama City / San Fernando campus.

On Sunday, January 20th, in an article entitled “Beauty and the Ballot,” the Los Angeles Times focused on the story of professional makeup artist Kriss Soterion, calling her “the go-to makeup artist for candidates” for both Democrats and Republicans.

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Thursday, January 17, 2008

Skin Care Center Celebrates Winter Carnival!


Students from WBI’s Esthetician / Skin Care Center recently competed in a festive Winter Carnival-themed event.


The students were encouraged to apply their new-found knowledge and skills learned at Western Beauty Institute’s specialized Skin Care Center, located in a separate building near the main Lancaster campus building.



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Thursday, January 10, 2008

WBI Celebrities Get Red Carpet Treatment!

Was that Jennifer Hudson? There goes Selena! Hey, it’s Beyonce!... or at least WBI’s interpretation of those unique and celebrated styles, re-created by the skillful hands of Western Beauty Institute students.

The Celebrity Look-a-Like Contest was held at WBI’s Panorama City campus on December 20th. Students were encouraged to do their very best stylistic imitations of popular stars, using their newly acquired knowledge in the latest techniques in hair styling, nails (manicures & pedicures), cosmetic applications and other beauty techniques.

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